Heavenly To Sponsor Australian University Snow Sports Championships

21 August 2012
Heavenly, Lake Tahoe, USA – August 17, 2012 –Heavenly Mountain Resort announced today a multi-year sponsorship of the Australian University Snow Sports Championships, demonstrating the resorts' commitment to the Australian market, as well as its youthful appeal and action-packed offering. Boasting steep 'n deep powder, a laid-back California vibe, Vegas-style nightlife and world-class entertainment, the partnership is a perfect marriage.
 
With thirteen events in four disciplines across four action-packed days, the Australian University Snow Sports Championships attracts over 350 of the best tertiary skiers and riders from around Australia. This year's Championships will be held at Mt. Buller, Victoria, from September 2-6, 2012.
 
“Heavenly offers one of the most unique Snow Sports experiences on the planet,” said John Wagnon, Senior Director of Marketing for Heavenly Mountain Resort. “From our variety of challenging terrain to our non-stop nightlife and easy-going California culture, Heavenly is the perfect sponsor for the Australian University Snow Sports Championships. We invite athletes and their families alike to extend their winter season to a North American ski holiday at Heavenly.”
 
Extending across two states, offering 55 kilometres of wide-open, groomed cruisers, 1,600-feet of plunges in to double-black-diamond canyons and the most outrageous tree skiing in North America, the choices are endless.
 
Australian University of Sport’s CEO, Don Knapp, is excited to partner with Heavenly, an international resort to support the 2012 Australian University Snow Sports Championships.
 
“The support of Heavenly is sure to make the premier snow event a big success and add value for the students which will hopefully help drive participation numbers for next year,” said MR Knapp.
 
As part of the agreement, Heavenly will contribute a range of prizes for competing athletes, including lift tickets and lodging giveaways, for the 2012-2013 season, as well as stubbie holders, t-shirts and more.
 
Heavenly has also extended exclusive packages and deals for competitors and their families to visit the resort, via Australia-based ski specialist Mogul Ski World. For more information, please visit http://www.skiheavenly.com/AUS

 

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Find broadcast-quality video footage and more photos here. Please credit ‘Vail Resorts’ for the photos and video. Online newsroom:        news.vailresorts.com
 
About Heavenly
Heavenly Mountain Resort is a world-class destination offering guests a one-of-a-kind combination of scenic beauty, exhilarating on-snow experience and nightlife unmatched in the ski industry. Heavenly is a subsidiary of Vail Resorts, Inc., the leading mountain resort operator in the United States. One of the largest resorts in North America, Heavenly spans 4800 acres, climbs to Lake Tahoe’s highest elevation at 10,067 feet and features 97 trails for every level of skier or snowboarder. The famous moguls of Gunbarrel were the site of the U.S. Freestyle Championships in 2004. For more information on Heavenly Mountain Resort, please visit www.snowusa.com.au.
 
About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado, and Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and international consumer website is www.snowusa.com
 
About Australian University Sport
Australian University Sport (AUS) is the peak governing body of university sport in Australia and currently has 41 members, which represents more than one million students. One of AUS goals is to facilitate opportunities for students to participate in competitive sport at a regional, national and international level.
 

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