Vail Resorts Inc. Appoints Front Row PR as UK Agency of Record

12 August 2013

Vail Resorts, Inc. has appointed luxury communications specialists Front Row PR as its UK agency of record, following a competitive pitch. Front Row will work alongside ski sector specialist Roger Ainger to promote Vail Resorts’ eight world-class mountain resorts in the United States, across UK travel and lifestyle media, in addition to creating new brand partnerships and sponsorships in the United Kingdom.  The UK continues to be a very important market for Vail Resorts and as such, Vail Resorts has added even more value to its globally acclaimed lift pass product, the Epic Pass, by giving pass holders five free days of skiing or riding at Verbier, Switzerland as well as five free consecutive days in Arlberg, Austria. Now Epic Pass holders can ski the world - three countries and eighteen mountains, on just one pass. 

Operating mountain resorts in Colorado, California, and Utah, and with subsidiaries in luxury resort hotels and real estate, Vail Resorts, Inc. is the premier mountain resort company in the world, and a leader in luxury, destination-based travel at iconic locations. Established 12 years ago to work in the luxury lifestyle sector, Front Row PR’s client list includes international brands such as Prada Parfums, Carolina Herrera, Paco Rabanne, Aspinal of London, Purobeach Resorts and Princess Yachts. The agency offers a full communications service including media relations, brand partnerships, celebrity ambassadorships and event management.
Front Row PR will commence year-round activity on the account from August 1st 2013, and the account will be jointly headed up by agency directors Maria Blake and Matt Forbes-Dale.
For further information, please contact:
Matt Forbes-Dale/ FRONT ROW PR
Tel: 0044 207 731 6005/ E:
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is


Matt Forbes-Dale
Front Row PR
Tel: +1 44 207 731 6005
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