Vail Resorts Extends Season Pass Sales for Less Than One Week Through December 5th

02 December 2011
Don’t Miss the Best Deal in the Ski Industry: The Vail Resorts Epic Pass Gives Skiers and Riders Access to Seven World Class Ski Resorts, more than 20,000 Acres (8,000 Ha) and over 19,000 Vertical Feet (5,790 Metres) All for US$669
BROOMFIELD, Colo. – Dec. 1, 2011 –The 2011-2012 ski and snowboard season has officially begun and Vail Resorts is extending its season pass sales for less than one week. Visit or find a Vail Resorts preferred tour operator in your area at and buy your 2011-12 Epic, Epic Local, Epic 7-Day, Summit Value or Tahoe Value Pass by December 5th, 2011.
 “Time is running out to take advantage of the best deal in the ski industry. There’s less than one week left to buy your Vail Resorts season pass,” said Kirsten Lynch, executive vice president and chief marketing officer for Vail Resorts. “From the Epic Pass, Epic 7-Day as well as the Epic Local, Summit Value and Tahoe Value Pass there’s a type of pass for all of our guests. Whether you’re skiing up to seven days or all season, Vail Resorts’ passes offer skiers and snowboarders an extraordinary value for access and special privileges to seven world-class resorts.”  
Currently priced at US$669 the Epic Pass offers the greatest value in the ski industry with seven world-class mountains spanning Colorado, California and Nevada. With the Epic Pass skiers and riders have unlimited, unrestricted access at Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin in Colorado and Heavenly and Northstar in Nevada and California. Vail Resorts has also invested more than 100 million dollars across all six of its resorts to continue to enhance the guest experience. Investments include updated lifts at Northstar and Beaver Creek, new restaurants at Vail and Northstar, new terrain at Northstar, an ice rink at Keystone and more. With an Epic Pass, skiers and riders have access to an extraordinary experience at all Vail Resorts with the greatest amount of terrain any ski season pass, anywhere, can offer.  Here’s what skiers and riders can access on the mountain with the Epic Pass:
  • Seven world-class resorts
  • 20,410 skiable acres (8,260 hectares)
  • 19,796 vertical feet (6,034 metres)
  • 19 Bowls
  • 14 terrain parks
  • Combined elevation for all resorts: 67,093 feet (20,450 metres)
In addition to the Epic Pass, Vail Resorts offers several different pass options for the needs of different guests:
For more information on Vail Resorts Season Passes and the Epic Pass visit or to find a Vail Resorts’ preferred tour operator in your area.
What’s New With EpicMix
Vail Resorts also launched the next generation of its popular ski and snowboard application, EpicMix™ which is revolutionizing how guests take and share photos at all six of the Company’s mountain resorts. Upon request, the Company’s photographers will take portrait and action photos and automatically deliver the images to the guest’s EpicMix account by quickly scanning a guest’s RF-enabled lift ticket or season pass. Using this RF technology, EpicMix photographers seamlessly deliver an image to everyone in a group picture and kids’ photos will be sent to their parent’s secure account. The most revolutionary part is that Vail Resorts provides these professional photos free to guests, in a “low-res” format for sharing on Facebook and Twitter, while a high-resolution image can be purchased online allowing guests to print unlimited copies at the vendor of their choice or on their own. Coming later this season, in addition to professional images, guests will be able to take their own photos and combine them in one place together with their vertical feet, digital pins and memories of other special moments of their visit through the new EpicMix platform. They’ll also be able to create a “Remix” collage, a singular snapshot (or jpeg) customized with their digital information that captures their entire mountain experience. Also new this year, Vail Resorts is replacing nearly all paper lift tickets with durable and reusable “smart” lift passes at all six mountain resorts to make it easier for all guests to use EpicMix. For more information visit
Season Pass Insurance Option
Vail Resorts encourages its guests to purchase pass insurance. All of its pass products are non-refundable. However, pass insurance covers pass holders in the event of unexpected events including sickness, injuries and job loss. Pass insurance is US$20 for adults and US$10 for children (ages 5-12). Coverage applies for all season passes and the Epic 7-Day valid for the 2011-2012 ski and snowboard season. For more information, visit
Special Pass Holder Benefits
All Epic Season Pass, Epic 7-Day and Epic Local Pass purchasers will receive exclusive offers and promotions on lodging, dining, ski rentals, equipment, ski school and special events for the 2011-2012 ski and snowboard season through their Season Pass Club membership.
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About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar California in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort property and hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is


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